The Child Abuse ad was completed
in three days, in which we experimented
with video layers. The original clip was
duplicated and desaturated. A transparency
paint tool exposed the red boxing gloves
through the B&W layer. Though painting
every frame was quite tedious, it proved
to be quite effective.

This was our first ad. The shot following the cable is completely CG, and intercut with live footage and animated titling. The movement and climatic beat creates an urgency getting the anti-drug message across.

TV ADVERTS