The Child Abuse ad was completed
in three days, in which we experimented
with video layers. The original clip was
duplicated and desaturated. A transparency
paint tool exposed the red boxing gloves
through the B&W layer. Though painting
every frame was quite tedious, it proved
to be quite effective.

The Drug Abuse ad has a very “contrasty”
feel to create a psychidelic mood, similar to the movie “Traffic”. A 6-minute interview with a marijuana addict was cut down to 30 seconds aired on TV for several months.

TV ADVERTS